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Encouraging North Americans to Pollute Less, Consume Fewer Resources, and Use Less Energy since 2007.

(Better Late Than Never).


Levels of Change

Judging the level of reduced pollution is difficult. Below please find an explanation for the logic behind the labels.


Change is achieved by ending the behavior, the use of a product, or the consumption of a resource.

Metaphor: Emergency braking


Change is achieved by reducing the total pollution/ energy consumption of a necessary behavior or product.

Metaphor: Applying the brakes

Not enough:

Change is very small and irrelevant if other changes do not take place beforehand.

Positive change is achieved by using a wasteful, luxurious, and unnecessary product and/or behavior that pollutes less than another wasteful, luxurious, and unnecessary product and/or behavior.

Metaphor: Easing of the gas pedal




Tips, Tricks, Advice


Tips, Tricks, Advice

Levels of Change




Do you want it, or need it?

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