Levels of Change
Judging the level of reduced pollution is difficult. Below please find an explanation for the logic behind the labels.
Change is achieved by ending the behavior, the use of a product, or the consumption of a resource.
Metaphor: Emergency braking
Change is achieved by reducing the total pollution/ energy consumption of a necessary behavior or product.
Metaphor: Applying the brakes
Change is very small and irrelevant if other changes do not take place beforehand.
Positive change is achieved by using a wasteful, luxurious, and unnecessary product and/or behavior that pollutes less than another wasteful, luxurious, and unnecessary product and/or behavior.
Metaphor: Easing of the gas pedal